Sunday 29 January 2023

Book-cover is one of the best marketing assets you should invest in

You know, the first step (and the easiest one) towards marketing your book should be paying serious attention to your book cover. It should appeal to readers even in a thumbnail size. It should stand out amongst the millions of books available online or even physically. While browsing through the internet, your book cover should be able to shout out and attract the audience’s attraction, even if you have decided to opt for Kindle self-publishing.

Author’s website &brand, mad networking skills, Amazon reviews, huge social following and such other factors are invariably necessary for marketing but it requires a lot of skill and time. On the other hand, professional book cover design services will aid you to market your book effortlessly. Good book-covers are salesman to their audience.

You should take these various aspects into consideration, (which only professional best book self-publishing companies does).

  • The fonts you use should accentuate the meaning of a book’s title, or build upon important themes or moods, and should be easily readable.
  • Imagery that lets the reader know who and what the book is about, drives more interest.
  • Subtle elements—like lighting, image arrangement and treatment—are what make a book cover look professional.
  • The book-cover should be able to give the reader a hint not only at the plot, characters, tone and setting but also the genre.
  • Use colours judiciously for the audience to get the right picture of what’s inside.

Making a book-cover attention grabbing and flashy are two different things. Pay due diligence to the whole cover- the front, the spine (sometimes only spine is visible), the back. The blurb should tell enough to keep the audience hooked on to the book.

Last not the least, is that book-illustration services are an integral part for your book-sales. So are the other services- such as editing, book-formatting services, e-book conversion, trailers, etc. have their own importance.

Source: Book Design Agency

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